WASHINGTON: BuzzFeed, the website which lives off viral and "shareable" news, got a major boost for expansion plans Tuesday with a $200 million investment from NBCUniversal. The deal with NBCU, a division of the media and cable conglomerate Comcast, calls for "strategic partnerships" between the two groups, which could allow sharing of content between BuzzFeed and the vast NBC television operations. The deal values the "social news" pioneer at some $1.5 billion, according to several media reports. The companies did not comment on the valuation terms of the investment. "It´s a fascinating time for the media industry; social, mobile, digital, and broadcast platforms are converging to create new opportunities to connect with global audiences," said Jonah Peretti, BuzzFeed´s founder and chief executive. The news comes just a week after NBCUniversal announced a similar $200 million injection into another digital news group,...
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